digital services

Digital Services

Engage your consumers with hundreds of brands when you connect your solution to Digital Services
Hawk Commerce’s Digital Services solution enables you to provide a seamless experience for consumers that’s on-brand and hassle free.

Our services enable:


The sale of eGifts in your mobile experience, fulfilled via APIs


The sale of physical & eGift cards from your website, fulfilled through Blackhawk’s order management system and APIs


Full access to our vast network of content via our product catalog API


Wallet solutions that facilitate customer self-service tasks such as balance inquiry & reload via APIs


The sale of a wide range of gift cards with our hosted gift card mall, Hawk Mall

product catalog

Product catalog

With our hosted gift card mall, Hawk Mall, and our catalog APIs, you can seamlessly integrate Blackhawk Network’s content with any site or mobile application, enabling access to our vast network of brands. The APIs are simple and provide the most up to date eGift and physical product details- terms and conditions, redemption instructions, images and other meta data required to sell physical or eGift cards to your customers. When you connect to our product catalog, you’re connecting to the latest brand information available.

egift services

eGift Services

Hawk Commerce’s eGifts deliver outstanding brand experiences for browsers and native applications. Our “save to wallet” functionality makes our eGifts easy to use and redeem for consumers. Integration with our eGift APIs uses a simple JSON request/response model and provides access to various supported transactions sets. This includes activation, void, balance inquiry, reload and reissue.

Connecting to Hawk Commerce’s eGift services ensures you’re providing a seamless experience to consumers that’s on brand and hassle free.

physical distribution

Physical distribution

Order Central is Blackhawk’s proprietary Order Management & Fulfillment platform which services B2B, B2C & B2B2C physical fulfillment requirements across the globe. The technology stack is highly scalable hosted in Blackhawk’s Amazon Cloud.

The Order Central platform:

  • Ensures inventory and fulfillment of physical and eGift cards
  • Offers a customized recipient user experience 
  • Ensures automatic scalability and self-recovery functionality
  • Is integrated with a robust network of Fulfillment Service Providers
  • Is PCI DSS Compliant 

Join top retailers and financial institutions and connect your solution to our Digital Services today!


Discover the Digital Services difference